How does Blue Barrows work?

At Blue Barrows, we follow three models:

  1. Drop-Ship model: A customer logs onto the Blue Barrows application and places an order for desired products. Once an order is placed, our logistics partner will arrive at the seller's location and pick the product and deliver it to the customer.
  2. Self Ship model: A customer logs onto the Blue Barrows application and places an order for desired products. Seller receives the order notification via SMS and mail. The seller then ship the product directly to customer on their own.
  3. Fulfilment by BB: Seller ships their inventory at Blue Barrows Warehouse. After that, all the fulfilment process including Inventory Management, Packaging and shipping is taken care of by Blue Barrows completely.

What are the pre-conditions to become a Seller on Blue Barrows?

The most important condition for selling on is that your products should be Curated and Handmade Product with High-quality standards. For selective product categories, products must be free from harmful chemicals and/or artificial preservatives. They can be all-natural; organic; and handmade. From a more business sense, you’d need the following documentation:
1. GST Certificate (Mandatory)
2. FSSAI License (Applicable for Food & Beverage products)
3. Brand Labelling Image for each product
4. Nutritional Label (Applicable for Food & Beverage products)

How do you shortlist a Seller?

Anyone can register and Sell on Blue Barrows! However, we have a dedicated Research Guideline document that contains several parameters based on which we rate each seller. When a seller meets the parameters of this guideline document, our Sales team approves a seller and sends a confirmation mail. Parameters are based on the product being Handmade, genuine, unique, and exclusive. Needless to say, we are a managed marketplace where we are very particular about every seller we onboard.

Whom can I reach out to, in case I face a problem?

Please feel free to reach out to us at [email protected]. Our team will get in touch with you and do their best to resolve the issue.

Will your team communicate the order in regional languages?

Orders will be forwarded to you via an email and SMS and will be in the English language only.
For an initial couple of orders, we call the sellers and inform them about the incoming orders. You can indicate the preferred language of communication and we will do our best to accommodate the request.

I already have my website. Can you link it with your site once I register with you since that will help customers know more about my store?

Sorry, that will not be possible, all orders have to terminate on the Blue Barrows website.
However, we can add an ‘Order Now’ or ‘Buy Now’ link on your website which will take them to the corresponding product page on Blue Barrows where they can complete the purchase. This way, you can be ensured that the traffic coming to your website is actually getting converted to a transaction. All commissions etc. in such cases would remain the same.

Are you going to write something about my store/products on your site apart from just displaying the menu?

This is where we stand out. Each Seller Partner gets a dedicated page on our website with a vanity URL and would have the following (Some of them are Value Added Services which come at a very nominal price):
Micro website: This is our USP. Here, we will showcase the story of our sellers, how they make their unique products, and the efforts being put in by the people behind the Brand. This is to establish trust in the eyes of the customer and make it look real and authentic.
We would also put a short write up about how you started your business, what was your inspiration from etc. This helps the customers connect better with you on an emotional level.
Product Images: We ensure each product is photographed in an aesthetic manner. This is a welcome change as compared to seeing white background images on other e-commerce platforms.
Seller Video: For select sellers, we also showcase their inspiring journey over a 2-3 minute video. We then use all the above properties to market you and get you more orders. Simple!

Can we keep only selective products from our collection/portfolio to be listed on your website and not the complete range to start with?

Yes, surely that can be done! This goes both ways. If some of your products don’t fit our internal guidelines and parameters, we may not list them as well.

What are the promotional activities you do?

We do both online as well as offline promotions. Online Promotions - Social Media Marketing on sites like Facebook, Instagram, Twitter Offline Promotions - ATL activities in regional and national newspapers, radio channels, magazines etc.

Ours is a very unique concept product and my TG is very limited. How will you be helpful to me?

Our SEO and SEM team identifies the number of searches happening for each of our products and based on the results, designs and executes various campaigns.
On-boarding with us will help you to reach out to more customers, ensuring awareness about the unique products that you have to offer.

How can you sell on Blue Barrows?

We have a dedicated page to help you with this. Please find the link to our Sell With Us Page here

Who takes responsibility if the product is damaged during transit?

We have partnered with the best logistics companies in the country based on their fulfilment history.
There are hard instances where there has been mishandling of an order from their end.
But in case it does happen, a thorough investigation is taken place, and we look into the entire matter.

The investigation takes place as follows:
Foremost, we ask the customer to send us a picture of the manner in which they have received the product.
Then, we confirm from the seller if sufficient care was taken while packing the product from their end.

In case it is found that the packaging was inappropriate the product has to reshipped from the seller’s end
In case the product is misplaced/mishandled during transit by our Logistics partners we make sure the amount for the product gets refunded to the seller.

As a seller, do I have to take care of the packaging materials from my end?

Yes, you will be responsible for cartons and boxes. However, we provide you with Blue Barrows Tapes, Stickers, Thank you cards, and Sorry cards. In case you run out, shoot us an email (based on your requirement) at [email protected] with the Subject Line: Blue Barrows Tapes & Stickers Required.

Do you offer any discounts from your end to the customer like other E-commerce companies?

Unlike most e-commerce companies in the market, we don’t encourage any discounts from our end. But in case a seller wants to offer a discount from their end, they are welcome to do that.

How are Cash on Delivery transactions carried out?

All COD orders money is collected by our courier partner and is remitted into BlueBarrows’s account. While doing the monthly reconciliation, we deduct the commission chargeable, along with taxes, and remit the balance amount to your account. This settlement includes both online as well as COD payments. The amount is transferred to you on a monthly basis.

What guarantee can you give that my customers' data is not shared with my competitor seller on Blue Barrows?

Be rest assured, this is duly covered in the Seller Partner agreement. Moreover, the customers that order from you on our site are Blue Barrows customers, and hence all rights and responsibilities to ensure their privacy lies with us. We have strict internal policies which prohibit data sharing/leaking etc.

I have my own website equipped with online payments for customers, then why should I register with you?

It may happen that only your regular customers may know about your website. As a part of Blue Barrows, you will be able to reach a new set of customers who don’t know about you. - Our sole existence is to help you win by giving you more orders and customers. You can continue doing what you are doing. We are just an alternate business channel for you. - We specialize in SEO and driving traffic to our website through the use of Social media marketing. This means more eyeballs on your products listed on our site.

Can I take the online payment feature from you for my website?

Yes. you can! We can provide you with an ‘Online Order’ button which you can get integrated on your website. This will ensure traffic coming to your website has a higher chance of placing an order online.

Can I have the payment on a daily basis?

No, the only available billing cycle is monthly. Once the invoice is generated, you would receive the payment within 7 working days of the following month. A detailed PDF will be emailed to you along with customer details for reconciliation (accounting).

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